You’ve got an idea for a digital product. Maybe it’s a mini course, a Notion template, an ebook, or a paid webinar. You’re excited to get it out into the world… but now you’re stuck figuring out what tools you actually need to launch.
The good news? You don’t need 10 different platforms or a $500/month tech stack. You can get a clean, professional launch up and running with just a few tools — many of them free.
Here’s the minimum setup you need to launch fast and keep it simple.
1. A Landing Page Builder
You need a clean landing page where people can learn about your product and buy it. That’s non-negotiable.
Best options:
- Systeme.io – Free plan, drag-and-drop builder, handles checkout too
- Carrd – Great for one-page sites and low-cost launches
- Thrive Architect or Elementor – If you’re on WordPress
Make sure your landing page includes:
- A clear headline
- What the product does and who it’s for
- Pricing
- A call to action
- Testimonials (if you have them)
2. A Way to Collect Payments
Don’t overcomplicate this. Stripe or PayPal will work for 99% of people.
If your product is under $100, you can link directly to a Stripe checkout page or use a platform like:
- Gumroad – Free to start, handles VAT, files, and access
- Systeme.io – Includes checkout pages and order bumps
- Payhip – Simple for ebooks, guides, or templates
3. File Hosting or Product Delivery
If your product is a digital download, you need a secure way to deliver it.
Options:
- Gumroad or Payhip – Built-in delivery
- Google Drive or Dropbox – For bonus content or freebies
- Notion or Airtable – Great for templates or databases
- Systeme.io – Lets you lock content behind a paywall if you’re hosting a course
Just make sure it’s clean, accessible, and mobile-friendly.
4. Email Automation
You don’t need a full-on email strategy at launch, but you do need:
- A confirmation email
- A delivery email
- A way to follow up or upsell
Tools that work well:
- MailerLite – Free up to 1,000 subscribers
- ConvertKit – Excellent tagging and automation for creators
- Systeme.io – Again, handles email flows on the free plan
Start with a welcome email and a short post-purchase sequence to thank buyers and build trust.
5. A Simple Analytics Setup
Track what’s working and what’s not. At the very least:
- Google Analytics for pageviews
- Stripe dashboard for revenue
- UTM links for tracking where sales come from
You don’t need advanced tracking on day one, but keep an eye on what channels are driving traffic and conversions.
Optional but Useful
If you’ve got a bit more time, these are nice to have:
- Deadline Funnel – Adds urgency with countdowns
- TidyCal or Calendly – For coaching or strategy calls
- Canva – For product graphics, covers, social posts
- Zapier – To connect tools that don’t talk to each other
Final Thoughts
You don’t need a huge tech stack or fancy setup to launch your digital product. What you do need is a clean offer, a way to sell it, and a smooth delivery process.
Start small. Launch fast. You can always layer on more later.
