ConvertKit vs MailerLite vs ActiveCampaign: Best for Creators?

If you’re a creator selling digital products, running a newsletter, or building a funnel-based business, your email platform matters. The right one can save you hours, boost conversions, and grow your audience on autopilot.

ConvertKit, MailerLite, and ActiveCampaign are three of the most popular options, but which one is best for creators?

Let’s break it down by what actually matters.

TL;DR: Quick Summary

ConvertKit: Built for Creators

ConvertKit was made for creators — bloggers, YouTubers, course makers, and solo digital businesses.

Pros:

• Super clean UI, easy to use
• Great automation flows with tagging
• Built-in landing pages and forms
• One-click product sales (great for digital goods)

Cons:

• No drag-and-drop email editor (on purpose, but some users miss it)
• Basic reporting
• Fewer advanced features than ActiveCampaign

Best if: You want a tool that “just works” for content-based businesses and digital product launches

MailerLite: Simple and Affordable

MailerLite is ideal if you’re just starting out or want to keep costs low while getting decent features.

Pros:

• Generous free plan
• Drag-and-drop email editor
• Beautiful landing pages and templates
• Simple automations

Cons:

• Limited tagging and logic
• Can feel basic for advanced funnels
• Some features locked behind paid plans

Best if: You want an affordable tool for newsletters, lead magnets, and simple funnels

ActiveCampaign: Power and Complexity

ActiveCampaign is a powerhouse. It’s made for businesses that need deep automation, CRM tools, and detailed segmentation.

Pros:

• Best-in-class automation builder
• Conditional content, scoring, segmentation
• Integrates with almost everything
• Built-in CRM and site tracking

Cons:

• Steeper learning curve
• No free plan
• Can be overkill for creators who just want email + automation

Best if: You run complex funnels, multiple segments, or want CRM built in

Final Verdict: Which One’s Right for You?

• Use ConvertKit if you’re a solo creator, coach, or course seller who wants simplicity with just enough power
• Use MailerLite if you’re starting from scratch, working with a tight budget, or testing your first product
• Use ActiveCampaign if you’re running multiple offers, complex funnels, or need CRM-level tracking

Bonus Tip: Try Before You Commit

• ConvertKit and MailerLite both offer generous free plans
• ActiveCampaign gives you a 14-day trial with full features

Test them for a week. See what feels right. The best tool is the one you’ll actually use.