If you’re running any kind of online business – selling digital products, running webinars, promoting affiliate offers or offering services you’ve probably heard of ClickFunnels. It’s a well-known name in the world of marketing and funnels, and for good reason. But with so many platforms out there now offering page builders, automation, and lead generation tools, is ClickFunnels still worth it? Or are there better (or cheaper) alternatives?
In this review, I’ll break down what ClickFunnels offers in 2025, what it does well, where it falls short, and who it’s actually best for. I’ve used it, tested the key features, and compared it with a few competitors—so let’s get into it.
What is ClickFunnels?
At its core, ClickFunnels is a funnel builder and marketing automation platform. It lets you create everything from simple landing pages to complex multi-step sales funnels. The main idea is to guide your visitor step-by-step toward taking an action—whether that’s buying something, booking a call, or joining your email list.
Originally launched in 2014 by Russell Brunson, ClickFunnels quickly became a go-to tool for entrepreneurs and marketers who didn’t want to code or piece together multiple tools (like separate landing page builders, email platforms, checkout software, etc.). Fast forward to 2025, and it’s evolved a lot—but the core concept is still the same.
Sales Funnels Capabilities
ClickFunnels’ sales funnel functionality is its core strength and the primary reason for its popularity among marketers and entrepreneurs. At its heart, the platform is built to guide potential customers through a structured, step-by-step journey designed to maximize conversions at every stage.
The funnel builder is intuitive and efficient. Users can construct funnels by dragging and dropping elements, choosing from a range of pre-configured templates that align with different goals—such as lead capture, product sales or webinar registrations. Each step in the funnel is clearly defined and easy to customize, from the landing page to the thank-you page.
One of the standout features is the ability to add one-click upsells, downsells and order bumps. These tools are essential for increasing the average transaction value without adding complexity to the customer experience. ClickFunnels makes it easy to integrate these into any funnel, with minimal setup required.
Split testing is built directly into the funnel structure. Users can test variations of pages, offers or content with a few clicks and view performance metrics within the dashboard. This allows for rapid optimization based on real user behavior rather than guesswork.
ClickFunnels also handles the backend of the funnel smoothly. Checkout pages are streamlined and mobile-friendly. Integrations with Stripe and PayPal allow for seamless payment processing, and users can include multiple offers without needing to rely on external platforms.
What sets ClickFunnels apart is how well all these components work together. Funnels are not just a series of disconnected pages—they form a cohesive experience that builds trust, captures leads, and encourages purchases. The ability to create these funnels quickly and adjust them on the fly is particularly valuable for businesses that test new products or promotions frequently.
| Platform | Funnel Builder Quality | Upsells / Downsells | Checkout & Order Bumps | A/B Testing | Funnel Templates | Notes |
|---|---|---|---|---|---|---|
| ClickFunnels | ✅✅ Powerful, mature builder | ✅✅ Yes, well-optimized | ✅✅ Highly customizable | ✅ Yes | ✅✅ Tons of templates | Fantastic funnel flow, a little pricey |
| HighLevel | ✅✅ Advanced builder | ✅✅ Full control | ✅✅ Customizable checkout | ✅ A/B for pages | ✅ Shareable & cloneable | Built for scale, deep control, great for agencies |
| Systeme.io | ✅ Simple, drag & drop | ✅ One-click upsells | ✅ Built-in | ❌ None | ✅ Good variety | Easy to use, great for basic funnels, no A/B testing |
| Kartra | ✅ Flexible, many options | ✅ Upsells & downsells | ✅ Built-in | ✅ Yes | ✅ Extensive | Powerful but complex and less intuitive |
| Kajabi | ✅ Polished, clean editor | ⚠️ Limited | ✅ Native checkout | ❌ None | ✅ Beautiful templates | Great for content, limited upsell logic |
| Simplero | ✅ Basic but works | ⚠️ Manual setup | ✅ Checkout included | ❌ None | ⚠️ Limited | Serviceable but somewhat outdated |
| GetResponse | ✅ Basic, clean UI | ⚠️ Limited | ✅ Simple checkout | ✅ Yes (basic) | ✅ OK templates | Funnels feel secondary to email features |
| Keap | ⚠️ Clunky editor | ⚠️ Weak upsell support | ✅ Checkout forms | ❌ None | ⚠️ Few templates | Not built with funnels in mind |
In short, ClickFunnels offers one of the most complete and user-friendly sales funnel solutions available. It is built specifically for conversion-focused marketing and performs that function exceptionally well.
ClickFunnels Pricing (as of 2025)
| Plan | Monthly Price | Key Features |
|---|---|---|
| Basic | $127/month | 1 website, basic funnels, 10,000 contacts, email automation |
| Pro | $157/month | Unlimited funnels, 3 websites, workflows, analytics |
| Funnel Hacker | $208/month | Everything unlimited, including advanced analytics, multiple domains, team members |
They do offer a 14-day free trial, so you can test it without risk.
Who is ClickFunnels Best For?
- Coaches, consultants and course creators who sell services or info products and want to create webinar funnels, tripwire offers, or lead magnets
- Affiliate marketers who need simple funnels with email capture and upsells
- Ecommerce brands looking to test products without building a full Shopify site
- Entrepreneurs who value speed, simplicity, and “done-for-you” style setups over deep customization
If you’re tech-savvy and enjoy tinkering or building complex automations, you might feel restricted. But if you just want to launch and sell fast, it delivers.
Final Verdict
ClickFunnels isn’t perfect—but it’s still one of the most beginner-friendly, conversion-focused platforms around. If you’re serious about building funnels and selling online, and don’t mind the price, it’s a solid investment. The templates convert, the features work, and the system is built for marketers who want to move fast.
That said, it’s not the cheapest or most flexible. If you’re on a tighter budget or want more control, check out alternatives like Systeme.io or Kartra.
“ClickFunnels helps you build fast, sell faster, and scale with confidence. But it’s not the tool for tinkerers or bargain hunters.”
