If you’re a coach, course creator, or anyone selling knowledge online, Kajabi is one of the cleanest and most premium-feeling platforms out there. It’s designed to help you build and sell digital products — like online courses, memberships, coaching programs, or communities — without needing to cobble together 10 different tools. It’s not cheap, but it does a lot very well and feels super polished from both the creator and customer side.
What Stands Out
Kajabi is really focused on the experience. Everything from setting up your courses to sending emails to managing payments happens inside one sleek, user-friendly dashboard. You get a visual pipeline builder (kind of like a funnel builder), a beautiful course platform, built-in email marketing, landing pages, automations, blog functionality, and even podcast hosting.
You can customize your course structure, drip content, offer upsells and coupons, and track student progress. It’s got Stripe and PayPal baked in, so payments are easy. The landing page builder is more flexible than most course platforms, and while it’s not as advanced as Webflow, it’s definitely good enough for 90% of use cases.
Email and Automations
Kajabi includes native email marketing and automation. It’s not as advanced as ActiveCampaign or GoHighLevel when it comes to deep logic, but it works well for tagging, sequences, and behavior-based automations. You can trigger actions like sending emails after someone finishes a lesson or abandons a cart. The interface is beginner-friendly and actually pleasant to use.
Community & Coaching Features
They’ve added a Communities feature that works kind of like a private social network — think a lighter version of Circle or Mighty Networks. For coaching, you can set up individual offers, schedule sessions, and track progress. It’s not as in-depth as something like Practice or CoachAccountable, but for many users it’s more than enough.
Final Thoughts
Kajabi is perfect if you’re serious about building a professional digital product business and want something that just works without tons of setup or tech headaches. It’s not the cheapest, and it’s not built for every niche, but if you’re a creator, coach, or educator, it might be the smoothest platform out there.
If budget isn’t your top concern and you want to build something that looks great and feels reliable, Kajabi’s hard to beat.
