If you’re running any kind of online business – selling digital products, running webinars, promoting affiliate offers or offering services you’ve probably heard of ClickFunnels. It’s a well-known name in the world of marketing and funnels, and for good reason. But with so many platforms out there now offering page builders, automation, and lead generation tools, is ClickFunnels still worth it? Or are there better (or cheaper) alternatives?
In this review, I’ll break down what ClickFunnels offers in 2025, what it does well, where it falls short, and who it’s actually best for. I’ve used it, tested the key features, and compared it with a few competitors—so let’s get into it.
What is ClickFunnels?
At its core, ClickFunnels is a funnel builder and marketing automation platform. It lets you create everything from simple landing pages to complex multi-step sales funnels. The main idea is to guide your visitor step-by-step toward taking an action—whether that’s buying something, booking a call, or joining your email list.
Originally launched in 2014 by Russell Brunson, ClickFunnels quickly became a go-to tool for entrepreneurs and marketers who didn’t want to code or piece together multiple tools (like separate landing page builders, email platforms, checkout software, etc.). Fast forward to 2025, and it’s evolved a lot—but the core concept is still the same.
ClickFunnels Pricing (as of 2025)
| Plan | Monthly Price | Key Features |
|---|---|---|
| Basic | $127/month | 1 website, basic funnels, 10,000 contacts, email automation |
| Pro | $157/month | Unlimited funnels, 3 websites, workflows, analytics |
| Funnel Hacker | $208/month | Everything unlimited, including advanced analytics, multiple domains, team members |
They do offer a 14-day free trial, so you can test it without risk.
Who is ClickFunnels Best For?
- Coaches, consultants and course creators who sell services or info products and want to create webinar funnels, tripwire offers, or lead magnets
- Affiliate marketers who need simple funnels with email capture and upsells
- Ecommerce brands looking to test products without building a full Shopify site
- Entrepreneurs who value speed, simplicity, and “done-for-you” style setups over deep customization
If you’re tech-savvy and enjoy tinkering or building complex automations, you might feel restricted. But if you just want to launch and sell fast, it delivers.
Final Verdict
ClickFunnels isn’t perfect—but it’s still one of the most beginner-friendly, conversion-focused platforms around. If you’re serious about building funnels and selling online, and don’t mind the price, it’s a solid investment. The templates convert, the features work, and the system is built for marketers who want to move fast.
That said, it’s not the cheapest or most flexible. If you’re on a tighter budget or want more control, check out alternatives like Systeme.io or Kartra.
“ClickFunnels helps you build fast, sell faster, and scale with confidence. But it’s not the tool for tinkerers or bargain hunters.”
